If you’re not actively building brand awareness in todays markets your competitors who are will take you out of the game. Period.
Your customers and prospects connect with your brand in many more ways than just a decade ago. Successfully building brand awareness now means you have to connect with your customers in new ways and with tools you probably aren’t ready to deploy. Search Engines, for example, increasingly provide local search results as a default. Local businesses with completed profiles that are well optimized with consistent information now make the first page of search results, often displacing more established companies that simply aren’t connecting with their customers as well online. Businesses with multiple locations can easily compete with local merchants in this arena if they take advantage of these tools and techniques. Consider these facts:
These topics have become critically important components for business growth and building brand awareness, posing huge logistical problems for business owners. There are literally thousands of directories and information sources that need to maintained with updated contact information in order to achieve optimum search results. And reviews? How do you collect, monitor and deal with them all in a timely way and keep up with everything currently on your plate to do? You could, in addition to running your business, learn to find, collect, enter, verify and maintain all of this information yourself or – you can take advantage of our Local Solution and focus on doing what you do best.
Our Local Solution packages complete these critical, business building tasks completed for you. We work at building brand awareness for you, providing detailed reporting that allows you to monitor progress from your office. You’ll have control of your online information and your brand, perhaps for the first time. This allows you to manage your businesses reputation, grow your business and increase your share of local markets. Building your brand awareness and authority has never been easier!
We begin by auditing the depth and accuracy of your business information online to generate a detailed baseline report of your online presence. Our system searches for key terms related to your business category, business name and location to determine which online locations are most relevant for your business and will provide the most traffic for you. These real time search results are reported to you as a list of recommended site submissions that will build your online presence and provide you with solid growth that will be visible in your bottom line.
Tell us how you want your business listed – name, address, phone, web address, hours of operation, products, services, and more. We will push that information out to all relevant directories for your business type and category in the zip codes you service. Our experts analyze your report and determine where you’ll get the biggest lift, and that’s where we start. We track the submission and publication of your listings, building brand awareness with each new listing added. You receive monthly reports on the work we’re doing for you so you can focus on what you do best, running your growing business.
Reputation Management with Detailed, Actionable Reporting
Building an inventory of good reviews can get you to the front of the pack as well. They serve as referrers to your business, building trust and converting web traffic into customers. We report in detail on your online presence and let you know which review sites contain ratings and reviews for your business. We pull in content from reviews, online newspapers, blogs, and social networks. This provides you with a cost effective answer to the challenge of online reputation management. With text and email notifications combined with monthly reporting, you’ll also be able to take charge of your data syndication. Push positive reviews to your social media accounts, building brand awareness and presence whenever your customers leave you a review.
Creating a Review Gathering Plan
Having a plan in place to collect new reviews from your customers is an important component to building brand awareness, reputation and authority. We help you create a plan that not only makes it easy for reviewers to place reviews but for them to leave those reviews where they’ll bring your business the most benefit possible. Imagine how differently your business will be represented online after a year of using our proactive approach on your businesses reputation
An Affordable Solution
It isn’t easy to run a business and a marketing campaign at the same time, especially when you know that every mention of your business online is a potential marketing opportunity, yours to be won or lost. The good news is that you can get us started right away. Request your FREE web presence report from our local search department to evaluate your position in your market. Building brand awareness has finally been made simple!
The bottom line is this: Our Local Search and Reputation Management Solutions provide effective, affordable and accountable method of building your brand by improving your online presence and managing your reputation with confidence.