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Foundational Marketing Principles are just that, foundational. Though critical components of lasting success they sometimes get misplaced in the clutter and clatter of pushing our businesses forward so, here’s a brief audit, a list of things not to forget in the coming year.
The Internet has prompted more changes in shorter length of time than any other invention in man’s history. Grasping the implications of the fact that you can harness its power to explode your business is the topic Eric tries to scratch in this post.
Here are Five Cost-Effective Marketing Strategies you should revisit and brush up on every year. They’re timeless, classic truths that last and should be a part of your businesses foundation if you plan on becoming a success.
Marketing is about reaching and convincing people that you have something they need and, the best way to do this is by honestly filling their need in a way that is, well, genuine and sincere. Because of this truth proven marketing principles extend beyond simply ‘getting more business’ and into success itself. Success for you, your employees, your customers and as a result, your business itself.
Identifying and marketing your businesses Unique Selling Point is a key to setting your products and services apart from the crowd of options available to your customers today. Not starting with this important step will result in a less effective marketing campaign and a lower return on your marketing investment.
If you’re services provide real value to your customers (and they should!) don’t cheapen them in a short sighted effort to ‘get the sale’. Identifying and building on a ‘bigger picture’ goal set for you business, constantly improving your value proposition and reinforcing your value in your marketing efforts WILL benefit you in the long haul.
Using social channels effectively means you’re going to become involved with your customers on a new and different level. Creating a company page on FB is NOT the answer to your need, only the beginning. Here are several thoughts that will help.
Have you ever watched someone spend hundreds of thousands of dollars preparing to launch their business and then, with the goal of “saving money” leave out the one component that would have propelled them to success? Sorting your marketing options and selecting the ones important for YOUR business is critical to your bottom line and success.