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– Eric Hardenbrook

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Marketing Principles

There Are No Shortcuts To Growing Up

Foundational Marketing Principles are just that, foundational. Though critical components of lasting success they sometimes get misplaced in the clutter and clatter of pushing our businesses forward so, here’s a brief audit, a list of things not to forget in the coming year.

The Internet; Commerce and Marketing

The Internet has prompted more changes in shorter length of time than any other invention in man’s history. Grasping the implications of the fact that you can harness its power to explode your business is the topic Eric tries to scratch in this post.

Five Cost-Effective Marketing Strategies

Here are Five Cost-Effective Marketing Strategies you should revisit and brush up on every year. They’re timeless, classic truths that last and should be a part of your businesses foundation if you plan on becoming a success.

Marketing Principles That Can Change Your Life

Marketing is about reaching and convincing people that you have something they need and, the best way to do this is by honestly filling their need in a way that is, well, genuine and sincere. Because of this truth proven marketing principles extend beyond simply ‘getting more business’ and into success itself. Success for you, your employees, your customers and as a result, your business itself.

Identify Your Unique Selling Point

Eric Hardenbrook, Marketing Consultant

Identifying and marketing your businesses Unique Selling Point is a key to setting your products and services apart from the crowd of options available to your customers today. Not starting with this important step will result in a less effective marketing campaign and a lower return on your marketing investment.

The Importance of an Adequate Marketing Budget

If you’re services provide real value to your customers (and they should!) don’t cheapen them in a short sighted effort to ‘get the sale’. Identifying and building on a ‘bigger picture’ goal set for you business, constantly improving your value proposition and reinforcing your value in your marketing efforts WILL benefit you in the long haul.

Marketing With Social Media

Using social channels effectively means you’re going to become involved with your customers on a new and different level. Creating a company page on FB is NOT the answer to your need, only the beginning. Here are several thoughts that will help.

Marketing: The Fuel That Drives Your Business

Have you ever watched someone spend hundreds of thousands of dollars preparing to launch their business and then, with the goal of “saving money” leave out the one component that would have propelled them to success? Sorting your marketing options and selecting the ones important for YOUR business is critical to your bottom line and success.

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    I hired Eric to design my first web site, and I have been extremely satisfied with the results. His efficiency and creativity helped the process move from uncertainty to excitement. New clients have reported that their decision to contact me was based on the ease of locating the web site and positive response to the design and content. I highly recommend Hardenbrook Marketing Solutions to anyone needing web site development.

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    Eric is professional, conscientious and very detail orientated. He does what he says and follows through with very high integrity. Hire Eric for your marketing needs and you will not be disappointed.

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    I’ve gotten input and advice from dozens of Contractors and Realtors over my last 25 years as a Real Estate investor. Eric’s business experience and insights brought a new perspective to our projects, resulting in larger profits and even avoiding a project that I loved but that would have been a financial disaster.

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