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Frequently Asked Questions

A quick poll of the office indicates that these are the questions that make our top ten list. If you don’t see yours here, give us a call and ask away!

Q: There are a lot of Internet marketing companies making promises that never pan out, why should I believe your claims?

A: That’s a fair question.  Hardenbrook Marketing Solutions is not offering a cafeteria selection of Internet marketing services in the hope that one or more of them might work.  What sets our system apart are the level of experience, research, planning and follow up we invest into each client.  Researching your target market and understanding your customer demographics is key.  We then carefully package your key message points for your target market across the spectrum of potential buyers.  Instead of counting on luck, we track specific metrics for each campaign to gauge their effectiveness.  There’s no luck or guesswork involved in what we do.

Q: We already know what our customers want to hear so, why spend so much time “crafting the message”?

A:  If you do, that’s great.  Let our team look over your customer surveys and email feedback. Many times we can glean valuable information from data you already have.  If you don’t know, this is your opportunity to discover how well your marketing messages line up with customer needs and how your company is perceived by them.  As third party observers our team at Hardenbrook Marketing Solutions is often able to identify problems and answers that you’re too close to see.

Q: Can I just get some help with a PPC or SEO campaign?

A: Certainly, if that’s what you want.  There is no value for us selling you more service than you need.  We encourage our customers to engage in our full program because we know it works and can document results.  Some businesses already have some of the necessary talent in-house.  We’ll gladly consult with your staff and let them fill some of the roles we normally fill for our other customers. Our one requirement is that we begin with a full audit of your site and current marketing.

Q: How can you write good content about such a wide variety of topics?

 A: We know the questions to ask and have experience writing about more topics than you would imagine. From law to music, construction trades to technical web and computer manuals. Our writing team is really good and, if they have questions, they’ll ask for your input. We always get your approval prior to publishing any material online.

Q: Is your service expensive?

 A: Let me answer that question this way:  Is it better to spend $5 and not know whether it worked or to spend $10 and know you made $30?  Asking the question that way makes it easier to understand the answer.  We know our program works and, we know why.  One of the core tenants of Hardenbrook Marketing Solutions is to employ proven principles and methods, working from metrics and hard data. Solid numbers take the guesswork and fear out of spending your marketing dollars for no return.

Q: Sounds like everything takes a long time.  Does it?

A: Depends what you mean by “long time”.  We take the time necessary to do the job right and, like most things, the faster you want it the more expensive it becomes to get the job done.  We can generally do the background customer demographics and messaging touch points in the first one to two days, especially if you already have some customer survey results and demographics for us to work with.  It can take several weeks if customer surveys and analysis of the results are necessary.

Q: How does your Four Step approach differ from other programs?

A: Here at Hardenbrook Marketing Solutions we employ a proven, systematized approach to online marketing that is backed up with solid metrics and experienced consultants.  We don’t have to hope it’s working and frankly, that sets apart from many other firms. We’re able to look at the numbers and know whether an approach is working or not. By checking your projected conversion rate we are better able to anticipate needed changes and respond quickly.

Q: How many people do you have on staff and where are you located?

 A: Hardenbrook Marketing Solutions is located in beautiful Bend, Oregon; home to great skiing, mountain biking, fishing and climbing. Also, home to 21 craft breweries (with more on the way). As for our team, only a few of us live and work here. Each project is evaluated and staffed according to its specific needs from our extensive network of writers, graphics experts, developers, webmasters and database designers.  We have specialists for each of the individual elements of your marketing campaign and they’re located around the country.  These are companies and people of long experience in the industry who we’ve worked with for years and they know our program.  We coordinate the messaging and metrics seamlessly to create one point of contact and billing for all the necessary support services.

Q:  You said I should have free offers for my customers, what kind of offers do you mean?

A: Free offers can be anything having a high perceived value to your audience and a relatively low cost for you. They’re usually information resources of genuine value to interested prospects that you provide in exchange for their contact information.  Free offers can take the form of DVDs, CDs, a free video download from iTunes, a white paper, a getting started guide or…anything your audience may want.  The key point of free offers is they offer value and not just a sales pitch.

Q: Who do I call if I want to know more?

A: Start at the top.  Take advantage of Erics offer for a no-obligation 30 minute appointment with him and schedule your free consultation today.

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  • Testimonials

    “The work provided for our website far exceeded our expectations in term of expertise, professionalism and courtesy, we strongly recommend Hardenbrook Marketing Solutions.”

    Wolfgang Freithof, A Day of Bliss Photography

    I hired Eric to design my first web site, and I have been extremely satisfied with the results. His efficiency and creativity helped the process move from uncertainty to excitement. New clients have reported that their decision to contact me was based on the ease of locating the web site and positive response to the design and content. I highly recommend Hardenbrook Marketing Solutions to anyone needing web site development.

    Mary Rex, LCSW,

    WOW…Goosebumps my friend…damn I wish I could do that…all in my head and no way of presenting it properly, that is until I found you guys!

    Jim Jones, San Diego CA

    Eric is professional, conscientious and very detail orientated. He does what he says and follows through with very high integrity. Hire Eric for your marketing needs and you will not be disappointed.

    Chuck Weinberg, Seattle WA

    I’ve gotten input and advice from dozens of Contractors and Realtors over my last 25 years as a Real Estate investor. Eric’s business experience and insights brought a new perspective to our projects, resulting in larger profits and even avoiding a project that I loved but that would have been a financial disaster.

    Pam Moser, Paso Robles CA