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Identifying Your USP

One of the first questions your Hardenbrook Marketing Consultant will ask you is:

“What are the top three reasons that your customers should buy from you instead of from your competition?”

Do you know the answer or do you need some time to think about it?  Is the answer a part of your company culture, meaning, would everyone in your company give similar answers?  Do they all know the reason your customers walk through the doors every day?

Your Unique Selling Point (USP)

Having a Unique Selling Point or USPYour USP is that compelling reason someone should make their purchase from you, instead of your competition, and is your businesses most powerful marketing tool.
Your Unique Selling Point will identify the heart of your business and set you apart from the crowd.  To visitors arriving on your website, it should be the thread that ties all your pages together and the thought that echoes in their mind after leaving.

Defining your USP and living up to it will quickly and dramatically change your business. We promise!

Identifying your Unique Selling Point is an objective process. We partner with you to take an honest look inside your business and help you take the first steps toward doubling or tripling your sales!  We’ll show you how to identify and highlight the features that make you unique, the reasons why people should choose you over your competition, regardless of price!
We start by reviewing with you:

  • Your marketing goals
  • Your ideal customer or client profile
  • Analysis of customer feedback & surveys
  • The inside reality of your business versus the public perception of it
  • Your innovations and value added qualifiers

This helps us to define what is unique about your business and the reasons why people should be coming to you, instead of your competitors.

Once we have identified your Unique Selling Point, that message to be clearly and repeatedly delivered to your clients, we’ll review your:

  • Customer Acquisition Cost and Cost per Lead
  • Marketing systems and Automation
  • Sales Automation and Follow-up Programs
  • Customer Retention and Lifetime Value
  • Marketing Budget and ROI
  • Marketing Accountability and Tracking Reports
  • Media and Platforms best for Your Business

Forget about being the lowest price!

Using your USP at all levels of your marketing will position you in your market so that price is no longer the deciding factor for your clients.  They will WANT to do business with YOU because of the added value that your business brings to their buying experience.
Identifying and utilizing your USP is the most critical step in your new marketing plan and an important part of a successful marketing campaign.  You can read more about the topic on Eric’s blog.  After a full review of your companies USP and current marketing, we’ll move on to step two of our program. Identifying the most effective Marketing Platforms and Offers for your business will show you how to make yourself the Go-To authority in your field.

Read our FREE REPORTS for valuable information about skyrocketing your leads and sales.
Schedule a FREE 30 minute consultation with our founder, Eric Hardenbrook, by using this link to visit his on-line calendar and select an available time. You can also call our toll free number to set a time with one of our proficient marketing consultants.

Excellence doesn’t just happen, it takes vision, planning and hard work.  We can help!

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    “The work provided for our website far exceeded our expectations in term of expertise, professionalism and courtesy, we strongly recommend Hardenbrook Marketing Solutions.”

    Wolfgang Freithof, A Day of Bliss Photography

    I hired Eric to design my first web site, and I have been extremely satisfied with the results. His efficiency and creativity helped the process move from uncertainty to excitement. New clients have reported that their decision to contact me was based on the ease of locating the web site and positive response to the design and content. I highly recommend Hardenbrook Marketing Solutions to anyone needing web site development.

    Mary Rex, LCSW,

    WOW…Goosebumps my friend…damn I wish I could do that…all in my head and no way of presenting it properly, that is until I found you guys!

    Jim Jones, San Diego CA

    Eric is professional, conscientious and very detail orientated. He does what he says and follows through with very high integrity. Hire Eric for your marketing needs and you will not be disappointed.

    Chuck Weinberg, Seattle WA

    I’ve gotten input and advice from dozens of Contractors and Realtors over my last 25 years as a Real Estate investor. Eric’s business experience and insights brought a new perspective to our projects, resulting in larger profits and even avoiding a project that I loved but that would have been a financial disaster.

    Pam Moser, Paso Robles CA