Good news! The upgrades to our Local Search and Reputation Management solution for clients serving local customers is complete. We now have a website devoted to you at http://customersto.me
Why Focus on Local Search and Reputation Management?
Because aside from strategy consultations and SEO they’re the two areas most of our clients need help with and, it’s rewarding to be able to provide it for them. Businesses that generate the bulk of their revenue from sales to their surrounding communities MUST have a strong presence in local search results and solid reputation in that community. Gone are the days when simply purchasing a full page ad in the yellow pages would position you as the expert in your market. Local search and reputation management work together so closely that integrating them was a logical approach.
If you’re not found in the first page of results on Google and Bing then you’re missing 96% of searchers. Depending on your market, that can be a high percentage of new business that never walks through your doors. If you don’t have a mobile version of your website you’ve got another strike against you. One, I might add, that’s becoming more critical for your business every time a new model phone is released.
First Things First
All this is important but, it is never going to be eclipsed by the need to excel at what you do and get that news in front of the people who need you the most. I built homes for many years so an easy analogy for me is the importance of laying a foundation that will support the house you have on your plans. Making your website pretty when the people interested in what you provide can’t find it is a waste of resources. The combination of being found and establishing trust with our local search and reputation management process lays the foundation for the rest of your marketing efforts.
A business owner who’s busy running their business can easily skip over local search optimization and other basic steps asking us to solve their problems by running a PPC campaign to get more traffic to their website. One look at their site and the next thing you know we’re trying to explain politely that their site, well, really sucks and that the last thing they want to do is pour money into a PPC campaign to drive traffic to that site. Ah, the naked truth. Sometimes it hurts but, it’s invaluable if as a business owner you’re willing to really listen.
Internet Marketing for a Local Business
We start our new clients with an audit of their website and web presence. The audit uncovers the things that are keeping their site and business from performing as it could. It allows us to begin with corrections that are needed for our client to experience the best results possible. The site audit may show that they’re missing some on-site elements that are needed to have their pages indexed properly by search engines. The web presence review may uncover negative reviews that need to be addressed and identify places their business need to be listed to be in front of their ideal clientele. Think of it as pulling up the anchors before hitting the throttles on your boat. Some tasks need to be performed before others, even though everyone on board simply wants to get to where the fish are biting!
Pulling up those anchors, tuning their website and addressing local search and reputation issues are the foundational elements to having a clients website perform well for their business. Like an employee you invest time and money into training, your website needs to have it’s job description defined and be equipped in order to perform up to the owners expectations. Our website and web presence audit is the logical starting place. Following up with local search and reputation management adjustments lays a solid foundation you can build your future on.
With a program for local search and reputation management in place, the business will not only be seeing an increase in walk-in and phone traffic but better results from the PPC, social media and email campaigns that will kick your lead generating machine into high gear. Having these process in place also provides a better experience for your prospects and customers. This improved customer experience results in a higher percentage of visitors converting into customers, delivering a better return on every marketing dollar invested into promoting your business.
Free Consultation and Web Presence Report
That’s right. We’ll generate a report detailing your businesses reputation and presence in local search results just to introduce you to this service. We’ll also review your need for one of our local search and reputation management packages and recommend the one that’s best for your needs. Simply complete the form at the top of this page to request your report. This link will schedule your Free Consultation on Eric’s Calendar. We will help you locate and pull up the anchors holding your business in port so you can get your team to the fishing hole! That’s how we’re helping business succeed.
From the team at Hardenbrook Marketing Solutions. We look forward to helping you achieve your business goals.