Check Your Business's Reputation and Presence in Local Search Today!
A conversation about SEO begins with the understanding that creating a great looking website and getting prospective customers to find and select your business using it are two different pieces of your internet marketing puzzle. They’re obviously dependent on one another but require different skill sets, processes and time frames to accomplish well. With that said, what is SEO?
Search Engine Optimization (SEO) is best viewed as a component of Search Engine Marketing (SEM). It is the process of making your site and business attractive to search engines and be chosen as one of the best results available for searchers of your key phrases. It’s important to understand that for many reasons this process is never able to be completed. Rapidly changing markets, changes to search algorithms and changing customer demands are all added to the fact that the sites you’ve risen above are constantly trying to supplant you and rise to the top as well. The goal is to attract prospective clients and convert them into customers. Performing good SEO for a web page is like tuning the engine of your car. SEO makes the page content easy for search engines to read and index so it can be delivered in search results. It’s the best way to increase your exposure and build trust, growing your business for the long term.
This is the starting point, the foundation you’re going to use to build your effective web presence on. It involves adjusting the pages of your website to be easily read, evaluated and indexed by search engines. This allows them to easily determine what your website is about and the relevance and quality of the information you’re providing so they can rate and deliver your pages to the searchers they think will benefit from them the most. This step begins with an audit of your site to check the following elements:
|H1 tags||Meta and title tags|
|Alt text for images||Design elements|
|Page load time||Ease of indexing|
|XML and KML sitemaps||Canonical tags in place|
|Quality of content||Freshness of content|
|Keyword density||Internal linking|
|Robots.txt file||301 redirects in place|
|Google Analytics installed||Anchor text correct|
|Domain name resolution||Duplicate content|
|Webmaster tools setup||Schema tagging|
Once the foundation is laid by tuning your website we increase your influence and reach using the elements that will be most effective for your business and markets:
|Ongoing keyword analysis||Competitor analysis|
|Scheduled press releases||Social media plan|
|Profile submission to relevant directories||Submissions to article directories|
|Commenting on relevant blogs||RSS feeds|
|Web 2.0 marketing||Careful link building|
|Posts on forums and Q&A sites||Optimized video creation|
|Check inbound links||301 redirects in place|
|Collect customer reviews||Geographical targeting|
The boundaries between SEO and SEM are often blurred but their goal is the same: To cause your business to be found where your ideal clients are looking for answers and, establish the authority and trust necessary to have them select your business as the best solution for filling their need.
A few of the tools we may recommend to bring additional traffic to your website or to improve your conversion of that traffic into new customers include:
When you’re ready to get started dominating search engine results for your keywords, our experienced team is here to help. As you can see there are many factors involved which make it impossible to offer specific packages for all businesses. It also is impossible for a company to guarantee you a specific set of results. As mentioned earlier the first step is an audit of your website and presence online so we can determine what is needed to get your business to the place you want it to be. We encourage you to read our page on SEO Workflow to better understand the process and reporting you can expect.
Schedule a Free Initial consultation with Eric to get your questions answered and better determine if our companies are a good fit for each other. We look forward to helping you experience the performance and business you expect from your website.