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Local Search

Check Your Business's Reputation and Presence in Local Search Today!

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Double Your
Revenues
By Using Our Four Proven Marketing Steps

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SEO is no longer
just about your website,
but includes the entire internet bubble surrounding it

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  • Testimonials

    “The work provided for our website far exceeded our expectations in term of expertise, professionalism and courtesy, we strongly recommend Hardenbrook Marketing Solutions.”

    Wolfgang Freithof, A Day of Bliss Photography

    I hired Eric to design my first web site, and I have been extremely satisfied with the results. His efficiency and creativity helped the process move from uncertainty to excitement. New clients have reported that their decision to contact me was based on the ease of locating the web site and positive response to the design and content. I highly recommend Hardenbrook Marketing Solutions to anyone needing web site development.

    Mary Rex, LCSW,

    WOW…Goosebumps my friend…damn I wish I could do that…all in my head and no way of presenting it properly, that is until I found you guys!

    Jim Jones, San Diego CA

    Eric is professional, conscientious and very detail orientated. He does what he says and follows through with very high integrity. Hire Eric for your marketing needs and you will not be disappointed.

    Chuck Weinberg, Seattle WA

    I’ve gotten input and advice from dozens of Contractors and Realtors over my last 25 years as a Real Estate investor. Eric’s business experience and insights brought a new perspective to our projects, resulting in larger profits and even avoiding a project that I loved but that would have been a financial disaster.

    Pam Moser, Paso Robles CA
  • Recent Blog Posts

SEO

A conversation about SEO begins with the understanding that creating a great looking website and getting prospective customers to find and select your business using it are two different pieces of your internet marketing puzzle. They’re obviously dependent on one another but require different skill sets, processes and time frames to accomplish well. With that said, what is SEO?

Search Engine Optimization (SEO) is best viewed as a component of Search Engine Marketing (SEM).  It is the process of making your site and business attractive to search engines and be chosen as one of the best results available for searchers of your key phrases. It’s important to understand that for many reasons this process is never able to be completed. Rapidly changing markets, changes to search algorithms and changing customer demands are all added to the fact that the sites you’ve risen above are constantly trying to supplant you and rise to the top as well. The goal is to attract prospective clients and convert them into customers. Performing good SEO for a web page is like tuning the engine of your car. SEO makes the page content easy for search engines to read and index so it can be delivered in search results. It’s the best way to increase your exposure and build trust, growing your business for the long term.

SEO is divided into two main areas, Onsite and Offsite SEO

Onsite SEO

This is the starting point, the foundation you’re going to use to build your effective web presence on. It involves adjusting the pages of your website to be easily read, evaluated and indexed by search engines. This allows them to easily determine what your website is about and the relevance and quality of the information you’re providing so they can rate and deliver your pages to the searchers they think will benefit from them the most. This step begins with an audit of your site to check the following elements:

H1 tags Meta and title tags
Alt text for images Design elements
Page load time Ease of indexing
XML and KML sitemaps Canonical tags in place
Quality of content Freshness of content
Keyword density Internal linking
Robots.txt file 301 redirects in place
Google Analytics installed Anchor text correct
Domain name resolution Duplicate content
Webmaster tools setup Schema tagging

Offsite SEO

Once the foundation is laid by tuning your website we increase your influence and reach using the elements that will be most effective for your business and markets:

Ongoing keyword analysis Competitor analysis
Scheduled press releases Social media plan
Profile submission to relevant directories Submissions to article directories
Commenting on relevant blogs RSS feeds
Web 2.0 marketing Careful link building
Posts on forums and Q&A sites Optimized video creation
Check inbound links 301 redirects in place
Collect customer reviews Geographical targeting

SEM (Search Engine Marketing)

The boundaries between SEO and SEM are often blurred but their goal is the same: To cause your business to be found where your ideal clients are looking for answers and, establish the authority and trust necessary to have them select your business as the best solution for filling their need.

A few of the tools we may recommend to bring additional traffic to your website or to improve your conversion of that traffic into new customers include:

  • PPC (Pay Per Click) advertising
  • Display Ads
  • Email Marketing
  • Creation of Targeted Micro-sites
  • Referral Marketing Campaigns

Are You Ready For Page One Rankings and the Growth They Bring?

When you’re ready to get started dominating search engine results for your keywords, our experienced team is here to help. As you can see there are many factors involved which make it impossible to offer specific packages for all businesses. It also is impossible for a company to guarantee you a specific set of results. As mentioned earlier the first step is an audit of your website and presence online so we can determine what is needed to get your business to the place you want it to be. We encourage you to read our page on SEO Workflow to better understand the process and reporting you can expect.

Schedule a Free Initial consultation with Eric to get your questions answered and better determine if our companies are a good fit for each other. We look forward to helping you experience the performance and business you expect from your website.